Reason For Tough Competition Between Smartphone Companies

The Indian smartphone market is in an interesting space. Not only it is the 2nd largest mobile phone market globally but even sees unpredicted rivalries among brands. 

But what are the reasons behind tough competition between smartphone brands in India? Let’s shed some insights on this in our today’s post! 

Did you know that more than 41 smartphone companies had already exited the Indian market in 2018-19? Yes, the key reason behind their sudden exits is said to be hyper-competition from leading brands, stated by many research and surveys in India. 

According to CyberMedia Research, more than 15 mobile phone brands also entered India during 2018-19 eyeing huge growth potentials that India has to offer. 

Brands that are having a gala time in India such as Xiaomi, Realme, Oppo, Vivo and Samsung are engaged in a closed fight to outdo each other and drive more market share.

  1. Huge growth potential that India has to offer 

India is a super large country with more people living in its countryside than in metros. It’s a huge market that is still waiting to be tapped by phone brands. Hence, India has impressive growth potential, if explored, can make any brand laugh all the way to banks. Xiaomi with about 25-26% market share and even other brands are taking initiatives to sell their devices in rural areas and tier-III cities by launching offline stores. 

  1. India is a huge market for even new players 

The market potential of India is so much that you don’t need to have a base here to begin targeting customers and making them your potential customers. But many new brands may even feel jittery at the thought of it. But recently, Realme has been a brand that has shown the world that it can be done and how! Realme was launched as an Oppo sub-brand in 2018, but they started operating independently from 2019. China-based Rome’s success, since then, has been for everyone to see. They have not only emerged as the fastest and best selling smartphone in India but eaten into Xiaomi’s shares. Xiaomi has now got a real competitor in Realme as other brands were no match to it. But with its diversified and affordable phone launches, akin to Xiaomi, Realme has shown that with the right mix of product launches, pricing and distribution network, you can dream of toppling the top. In fact, Realme has followed Xiaomi’s marketing model and followed up the launch of the former with its own with more features. Hence, now users are going ga-ga over Realme devices. It won’t be a surprise to see it dethroning Xiaomi in the coming years. 

Other than these hard-to-miss reasons, other factors include the demand and supply, potential in the budget and mid-range segments make brands go full throttle. 

The brands that are able to match their products against the needs of Indian customers and at attractively lower prices are able to gain a king’s share of market share. 

Best Smartphone Under 10000 That Have Changed The Budget Market Of India 

  1. Realme 5s
  • 4 GB RAM + 128 GB ROM, expandable up to 256 GB
  • 6.5 inch HD+ MiniDrop display 
  • 48MP AI + 8MP + 2MP + 2MP Quad camera 
  • 13MP selfie camera 
  • Qualcomm Snapdragon 665 processor 
  • 5000mAh battery 

Price in India – Rs.10,000. 

  1. Realme 5i 
  • 4 GB RAM + 64 GB ROM
  • 6.52 inch HD+ DotNotch display 
  • 12MP + 8MP + 2MP + 2MP Quad camera 
  • 8MP selfie camera 
  • Qualcomm Snapdragon 665 processor 
  • Sunrise design 
  • Reverse charging  
  • 5000mAh battery 

Price in India – Rs.9,000. These smartphones under 10000 offer features that were a distant dream even in mid-range to premium devices. With the passage of time, the competition in India is expected to go to the next level as there is still exponential growth.  

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